When discovering your content sweet spot, Google Analytics (or any other analytics tool) is indispensable. For example, to determine the number of visitors, average visit time, direct traffic and actions on a page that have been formulated as a goal. Finding social shares easily requires an extra tool that indicates how often something has been shared with others and ideally on which channel. Suppose a topic is highly valued and leads to desired actions by the visitors. Then see if this topic can be further elaborated in additional articles. It may deserve a place as cornerstone content on your site.

SEO

Content is viewed, shared for a long time and it is related to your offer. But the position in Google is not that strong yet and there are few visitors compared to other articles. Then invest in SEO (search engine optimization) to get higher in Google.

Checking your call to action

Could it be better or more attractive? Is there actually an Australia School Email Lists appropriate call-to-action (CTA)? You’d be surprised how often that CTA misses or can easily be much more striking.

Australia School Email Lists

Improve internal links

If you are unable to improve much in terms of content, refer very clearly to related articles that do perform well in terms of length of stay, shares and promotions. This way you ensure extra traffic to these articles.

Optimizing your second best content

There are always pages and articles that fall just outside the group of top-performing content, because they don’t score well enough in some respects, but they do in others. With a push, these can often become some of your best content. In doing so, you can consider the same actions that will make your top-performing content even more effective.

I often see that companies focus enormously or even exclusively on new content in a content strategy and content planning. But as you can see, optimizing your (second) best performing content can also be a starting point for this.

Do you have additional suggestions for the content sweetspot and its use? I’d love to read them in the comments!

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