Popular and appreciated articles will have little impact on your marketing goals if there is no relationship with your offer. At almost every site that I analyze, I come across articles that are well (and possibly long) visited, but do not match the business offer. They are often somewhat older articles and a company has gradually changed course, so that there is no longer a connection. There is a real chance that you will not benefit from that page and the visitors. Therefore, always put the articles that do well in terms of visit duration and shares next to the offer.

The content triggers a desired action

Maybe a page doesn’t get a lot of social shares, but it does realize:

  • Newsletter Subscriptions
  • Information requests or contact moments
  • Downloads
  • Spontaneous, positive reactions via mail or chat
  • Comments on the webpage or on social media
  • Sales

The page ranks high in Google

A position in the top 5 search results for relevant searches is. Australia Accountant Email Lists an indication that there is high-performing content here. Thanks to that position, this will often be well-visited content and it may also have a long visit duration. Still, I advise you to keep an eye on whether unexpected web pages are relatively high that attract few visitors or that visitors are captivated for a relatively short time. Then see what the reason is. It may be a niche search with low traffic, but it may be relevant to your offering. Or it may be that the page has little content, so that the visit duration is short. Still, the page does better than the competition, so see what value it contains and what you can do with it in your content strategy.

Australia Accountant Email Lists

How do you discover the best performing content?

When discovering your content sweet spot, Google Analytics (or any other analytics tool) is indispensable. For example, to determine the number of visitors, average visit time, direct traffic and actions on a page that have been formulated as a goal. Finding social shares easily requires an extra tool that indicates how often something has been shared with others and ideally on which channel.

Leave a Reply

Your email address will not be published.