In 2020, the whole world was severely affected by the COVID-19 pandemic, and virtually all industries were affected. Governments always strive to ensure the health security of their citizens, while economies struggle to survive. It is the small businesses that have faced the worst financial difficulties, and that have been forced to adapt to new forms of selling. As we have apparently been through the hardest part of the pandemic, and as we prepare to emerge from the crisis, thanks to the efforts produced by the laboratories to create a vaccine, it is imperative that companies develop innovative strategies to make the most of the vaccine. the upcoming phase, after Covid-19.
We will share in the following article some useful tips that can guide your business in the optics of increasing its sales during the coming year, finally rid of this scourge, hopefully!
Re-evaluate your product and service offering
The onset of the coronavirus has changed the way we live day to day, and it’s something you can’t ignore when it comes to your customers. Some Costa Rica Phone Numbers List products you still sell may no longer meet their needs, while others may be more essential than ever.
Consequently, you must think about different questions, the answers of which will allow you to better understand the way out of the crisis.
First, what products or services are you currently selling that might not be relevant within a few weeks or months?
During the pandemic, you may still be selling products that were no longer relevant to your customers, such as travel accessories, which were no longer needed due to movement limitation and government imposed containment.
In the other direction, once things start to return to normal, you are going to find that some products that you had added on the web pages of your online store are no longer necessary for your customers. So, many e-shops started selling medical and parasite medical products, such as hand sanitizer solutions and face masks, as this effectively met the market need in 2020. Once the pandemic goes start to fade, it’s up to you to determine if these products are still suitable for sale and if they should become a permanent part of your inventory.
Second, what products can you sell in 2021 that might be more relevant to customers?
Think about how the pandemic has affected your customers and how their needs may have changed. As mentioned, many online businesses have felt the need to add medical products, and rightly so, given the boom in demand for these types of items. However, you may not need to add these products to your inventory anymore, as the pandemic is receding, and offering hand sanitizer probably doesn’t make sense, commercially speaking, if you primarily sell clothes or books.
Face masks, on the other hand, are extremely versatile and their success as a fashion accessory has been noticed in 2020. So if you are in the fashion and clothing business, donate on your e-commerce site. face masks is a good way to meet new customer needs while staying in tune with your line of business and your brand.
Third, how can you gradually move your physical offering to an online store?
If your business has a physical presence, it is essential that you start growing your business online if you haven’t already. Take the time to create an online store that makes it easy for your customers to get what they need without having to travel and fear the virus, which despite promises of a vaccine, can always mutate and come back for more. destructive. Either way, the online store is the future and you are investing for the long term. Ecommerce sales are expected to reach over $ 4 trillion by the end of 2021. With an online store, you won’t have to worry about lower foot traffic or possible lockdown. to a future pandemic,
You can also use the capabilities of your e-commerce site to provide your customers with in-store pickup service, or right outside your store. This gives customers the ability to shop with you more securely, while getting their products quickly and free of delivery costs. According to an American study dating from the end of 2020, 65% of consumers now prefer to buy online and pick up in store to avoid shipping costs.
We can therefore consider that these developing purchasing trends will continue beyond the current health crisis.
Fourth, how can you readjust your service to better meet customer needs?
It goes without saying that we are living in a time of upheaval, and it is extremely important that you are clear with your customers about the strengths you can provide them in terms of service and that you need to communicate transparently on this aspect. things. Whether customers, for example, need help handling a product return or finding a product they need, and whether you are able to meet this broad service demand can make a huge difference. A 2020 American Express study found that 7 in 10 U.S. customers say they’re willing to spend more money with a company that offers great customer service.
Here are some steps that will allow you to improve your customer service today, and when the current situation will be a distant memory:
Devote extra hours to customer service, so your customers can reach or meet with you later in the day.
Use more channels and tools to increase your online support. Maintain availability across multiple channels including phone, live chat, email, and even social media.
Create more resources for self-service support. Create a comprehensive knowledge base, glossary, how-to tutorials to help customers and make your job much easier.
Be honest about expected delivery and lead times, and always let customers know how you are handling late delivery issues.
Improve your natural referencing
Your business is likely already optimized for search engines if you have an online presence. During this time of uncertainty, and for the economic recovery that will follow after Covid-19, it is crucial that your business appears at the top of the search engines when prospects possibly interested in the type of products or services you sell will search online. No one knows if in the near future you will be able to count as much as before on customers walking past your physical store. You must therefore compensate for this loss of pedestrian traffic by an increase in online traffic.
More and more people have taken to shopping online during the pandemic, and everything indicates that this trend will continue, and even increase once the pandemic is over.
SEO is an extremely dense subject with many aspects. We are therefore going to cover the most important elements that must necessarily be optimized today, to prepare well after Covid-19 and relaunch your activity.