The SEA (Search Engine Advertising), also known in France paid search, represents a facet of web marketing focused on the search engines, the other being the SEO (Search Engine Optimization). While SEO focuses on the natural or organic referencing of your website, SEA is essentially based on advertising, and it is for this reason that this type of referencing is qualified as paid. When we mention this term SEA, we immediately think of Google Ads , which has a virtual monopoly in the field of online advertising today. However, these ads can be seen on other search engines like Bing or Yahoo.
What Does Sea Consist Of?
First of all, you will need to determine a number of keywords that will be associated with your website. It is using these keywords that you will write your advertising copy. Then, and this is where it gets tricky, you have to set the Cabo Verde Email List amount you are willing to pay each time a user is going to click on your ad.
This is called the CPC (cost per click) , or “cost per click”. The positioning of your advertising will obviously depend on the amount you are willing to invest. The goal of paid referencing is to make your ads appear in the places where your potential customers are in order to generate traffic and conversions, or simply to increase your notoriety and your visibility.
Why Use the Services of An Sea Agency?
Of course, the Google Ads platform is accessible to everyone and everyone can learn about SEA techniques, but remember here that Google Ads is not a fixed tool and that it is constantly evolving. It takes time and experience to master all aspects of Google Ads.. For this reason, working with an agency will save you a lot of embarrassment.
On the other hand, the big advantage in using an agency is in the continuity of the service: you could hire someone who takes care of your SEA strategy, but when that person leaves, how do you do it? the transition ? By outsourcing this activity, you will have the assurance of a certain continuity, an important factor for the profitability of your Google Ads campaigns. In addition, working with professionals who have the “Google Partner Premier” certification will provide you with many benefits that will keep your campaigns up to date no matter what.
Now is the time to see our ranking of the best SEA agencies in France.
Our Top Sea Agencies
Junto is certainly one of the most successful Parisian agencies in terms of SEA. Their objective is clear: boost your sales and your prospects while controlling acquisition costs. Obviously, they focus their action on Google Ads, since the American giant holds over 90% of the market share. As the world of online advertising evolves very rapidly, the SEA experts at Junto can explain how to capitalize on your audiences, use YouTube and invest in Display advertising. Junto is among the top 3 Google Ads certified agencies in France out of a total of 3000 agencies and implements its SEA experience in many areas: B2B, B2C, SaaS, and e-commerce.
Ad’s up is a SEA agency present in 4 large French cities (Paris, Marseille, Bordeaux, and Lille), but also in Geneva. Google Ads certified, Ad’s up has the ability to create and optimize your advertising campaigns on social networks and major search engines like Google or Bing. The team in charge of paid referencing has mastered Google Ads at their fingertips, so that you can maximize your return on investment, get the most out of your visitors and your audience, and best adjust your strategy by following a pre-established media plan. With Ad’s up, you have 24/7 support and a privileged customer relationship, which makes it one of the leading SEA agencies in France.