Precisely by banning third party data and the cookie, the quality of data for advertisers. Will be better and it is expected to be much more effective. 4. Which parties can we do business with in the Netherlands? In fact, there are only a few parties in the Netherlands that now offer advertisers a sustainable and scalable product. Many publishers have the potential to play a role.
But what is allowed
But in addition to the parties that have come a long way in this, such as Google, Facebook and DPG (DataLab), this is still in full development. As an advertiser, do you want to link first party data with publishers and activate it, so that you can target ads to these groups? Then you can contact these publishers themselves, or they can have this done by parties Czech Republic Phone Number such as digitalAudience and EDM. When in doubt, media agencies and specialized independent consultants such as SilverLabs , Reynolds and Onbrdng can provide good advice.
Is this a big problem
Find a party that has knowledge of behavioral sciences , data and tech. How do you handle customer data sharing? But then, why would you just share your customer data with another party? By sharing your customer data, you make the publisher and/or the onboarding party a lot wiser, despite the conclusion of the required processing agreement. How should you deal with this?