And improving the customer journey as a result, this training might be for you. View the Training Customer journey & personalization 2022 is going to be a special year for marketers. The cookieless era is changing the media landscape and the way we collect (and are allowed to use) customer data. In addition, sales, marketing and service are growing closer together thanks to the good integration of CRM systems such as Salesforce and HubSpot. But what does this mean for digital and inbound marketing?
Discover the added value of inbound
What are things to focus on as an inbound or digital marketer? In this article I will take you through the most important developments. 1. Single source of truth The numbers still differ on this. For example, one study states that a company uses an average Albania Phone Number of 91 marketing cloud services (we think it is on the high side), another says about twenty sources. Whatever the number, as a marketer you definitely use more than one data source.
Marketing that fits your goals
Think of Google Analytics, Search Console, Facebook, LinkedIn, Quantcast, Salesforce, HubSpot, Google Ads, et cetera. In addition, you often also have your own CRM. That can cloud numbers (and conversion attribution, for example). With the cookieless era approaching, having a single source of truth becomes essential for assessing your marketing successes and campaigns.