The commercial offer is a way of formalizing a commercial proposition. It is the seller who makes it to a client or a company that launches it in a market with a set of clients.
The quality of the offer depends on the commercial success or failure, it is therefore useful to know the ins and outs of an offer to be able to propose the one that will hit your targets.
A Commercial Offer: What Is It?
The commercial offer, the commercial proposition or even the “propal” refers to a document in PDF, PowerPoint, paper or other medium that you must present to your prospects and customers following your prospecting campaign. In this document, you will provide solutions to the problems encountered by your targets. The content of this St. Pierre and Miquelon Email List document must be perfectly neat and have maximum added value if you want its reading to lead to the signing of a service contract or even an act of purchase. Note that potential customers can be particularly demanding and therefore attach great importance to the consistency of the content of your business proposal.
You must then be rigorous and personalize your commercial offer so that it is a confirmation of what you communicated to your targets during prospecting. Thus, you will not have to add additional arguments, but simply demonstrate the veracity of what you have communicated during your marketing campaign. Quote and proposal: the differences The commercial proposal and the quote are not synonymous.
The quote is focused only on prices and is presented in the form of an accounting summary. An estimate can be completed with a small explanation with an email or other without going into detail. The quote is only suitable when your customer is already convinced of your offer or when you have no competitor and your targets are forced to buy from you. These two situations are rare reasons why you should always favor a proposal over a simple quote.
To Be Effective, Your Commercial Offer Must Contain:
A summary of the prospect’s needs
The solutions you put forward to them
A detail of your commitments
A description of your business and its activities and its reputation
With a properly written and formatted sales offer, you will ensure a sure progression in the sales cycle that you started with a marketing campaign.
You will also influence your targets for decision making and you will succeed in setting yourself apart from your competitors. Other positive impacts on your activities will be present with a well-crafted commercial offer.
What Are the Criteria for A Successful Business Proposition?
A contact who asks you for a commercial offer is a potential customer who wants to know more about your products / services before making a purchase.
Thus, if you want to convince him, you must respect a few criteria and you must ensure that the commercial proposal that you are going to submit to him is the click that will encourage him to make the purchase.
In order to better understand the context of a good business proposal, tell yourself that when a customer asks you for a proposal, it means that he wants you to offer him concrete solutions to his problem (s). To answer his request, your commercial proposal must allow you to offer him the appropriate solutions, it must be convincing otherwise your client risks going elsewhere. If you want to be relevant through the business proposal you submit to your client, offer them a tailor-made solution. Don’t be tempted to copy other propals you have used before and tell yourself that for each customer you need to make a personalized offer.
Take into account all the promises you made to him during the prospecting phase and keep the image you conveyed to maintain a certain continuity.
How to write a good commercial offer?
The quality of the commercial offer is decisive for the decision-making of a customer who requests it from you. If you manage to come up with a convincing proposition, your client will decide to purchase your products or services considering that your offer is THE solution to their problems. To achieve such a result, you must proceed with care in writing your commercial offer.