2020 has changed a lot for most of us, almost everywhere in the world. The Covid-19 pandemic has forced people to change the way they live and work, and to manage the way they spend their time with family or loved ones differently. We suddenly went from the possibility of going to a movie at the cinema, or going to dinner with friends, to the absolute necessity of staying at home, physically distant. The ability to enjoy human interactions, so important to our well-being, was taken away overnight.

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Finally, fortunately we still have modern means of communication and messaging to talk and give each other news, with tools like Skype, WhatsApp , or Facebook Messenger. 

To stay in touch with the people around us and to deal with social distancing, we have turned to technology today. The demand for social media services like Facebook Messenger has skyrocketed, and as the habits of businesses and people have changed, the social network with more than 135 million users worldwide has refocused on various aspects of its messaging Panama WhatsApp Number List product and the quality of the services it offered to Internet users. 

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The Facebook teams working on the messaging app noticed a fundamental change in the way people wanted to stay directly connected, and that forced Facebook Messengerto reconsider their initial goals and to release in the space of a few months what they had planned for much later. 

What’s notable is that people are coming to terms with these new models of communication, which are here to stay, even after the pandemic is over and socialization returns. 

Facebook Messenger therefore expects these behavioral changes that emerged last year to continue through 2021 and beyond, and influence companies’ marketing strategies. 

So, in our company, discover the 3 trends that you will have to watch out for in this new year.

I- No more virtual co-experiences

Connecting through video calls, especially for small groups, has undoubtedly been the most requested feature, and one that most people are turning to in 2020. And this trend shows no signs of slowing down. According to an Ipsos study conducted in the United States on behalf of the Mozilla Foundation, 85% of people currently using video calling platforms believe that they will continue to use them even when the health situation has gradually improved. 

In 2021, people will be looking for video calling services that will allow them to do more than talk and text each other. They will want to test features that allow them to virtually share experiences in person, watch movies together, listen to music together, play games together, and enjoy educational content together. People expect these “add-ons” to be free and easy to use, and the businesses that succeed in delivering these experiences are the ones that will thrive.

Facebook Messenger has taken this change in behavior into account in 2020 in its business strategy. When the pandemic hit, they focused on accelerating their existing strategy to meet the needs of people who wanted to use their services faster. Messenger Desktop was introduced in April 2020, for both Windows and Mac, and allowed people to log in on larger screens with their desktop computers.

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The application owned by Facebook also launched “Rooms” in April 2020, in the midst of a pandemic. Rooms is a simple and transparent way to create a virtual living room with your friends and family, and although it is an extension of Facebook Messenger, you do not need a Facebook account to use this platform. video call. You can join calls directly from your phone, tablet or computer.

Facebook also launched “Watch Together” in September 2020. This new feature allows you to watch videos with friends and family together through a Messenger video call or through Messenger Rooms. With Watch Together, you can watch a live video while watching your friends’ reactions. Watch Together works with all Facebook Watch videos, including live events, shows, sports programs, news, and video clips. Messenger Watch Together can integrate up to 8 people during a video call.

The year of “conversational” electronic commerce

As we all know, COVID-19 and traffic restrictions have affected small businesses and their marketing plans a lot. Many have had to close their doors, some forever, and others have turned to the web to stay in touch with their customers, some even taking the opportunity to create an online presence for the first time. According to a recent study by Deloitte and commissioned by Facebook, 77% of SMEs surveyed said they had started using or increasing their use of digital tools during the pandemic. In 2020, we saw the total number of daily conversations between people and businesses on Messenger and Instagram increase by over 40%.

For example, New Years Eve 2020 was WhatsApp’s busiest day of the year, with 1.4 billion voice or video calls, in a situation where many people were unable to visit loved ones. . According to Facebook, owner of WhatsApp, around 100 billion messages are sent to the app daily. The numbers for other platforms are just as impressive.

In 2021, businesses will look to further improve their online presence by engaging in conversations with customers through messaging channels. As more people buy products and services through social media channels, businesses will be able to create conversational tools, like chatbots, with more robust technology that will allow them to connect more. with their customers in an optimal way. For example, some businesses are now able to recreate life-like online experiences by giving people the ability to ask questions throughout the buying process, when and where it’s convenient for them.

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