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Have you used video-marketing in your business strategies? Do you produce the videos yourself or do you use a stock video platform? Leave us your comments and contributions about this…

Professional quality Personally, I consider this to be the biggest advantage. Stock videos are created by professionals who are in charge of designing the content, taking care of every detail…

Recognize the effort of your employees It may sound obvious, but companies need to show appreciation for a job well done by employees . Work recognition is one of the…

The excellence that every person with healthy ambition wants for their performance in life, has an inveterate enemy that stalks and harasses it since ancient times. This enemy of quality…

A dangerous but subtle criterion, because it occurs in casual events, in innocent acts, with a frequency that can only be attributed to what is natural, benign and innocuous. It…

In most people there exists since they are children the idea (or the dream, possibly), that good always ends up imposing itself on evil. That allows to have some hope…

The commitment of a company is the degree of responsibility that employees feel for their work in an organization. When they are committed, they willingly go out of their way…

If an individual is engaged and performing better than expected, it makes sense that the team, and the organization as a whole, work better together. However, improving employee engagement requires…

In addition, Management in modern society has become vital and indispensable. In a society of organizations the quality of life and for solving the most complex problems can be manipulated…

General Theory of Administration The general theory of Administration began with what we will call “emphasis on tasks” (activities performed by workers in a factory), with Taylor’s scientific management. Next,…

To involve these higher echelons, scientific management engineers began to concern themselves with the principles of management capable of framing the behavior of managers and bosses. The pioneer of the…

Thus the notion of individual goals and their influence on the morale and attitude of individuals and groups was developed. In addition, the pioneering experiences on leadership and its results,…

The neoclassical theory considers that the administration is a basic social technique. This implies that the administrator must know, in addition to the technical and specific aspects of her work,…

Caught up in the drunkenness caused by his own supposed success and his lemonade, he agrees to do the long-term leases. The marketing budget is to property leases like matches…

A transnational company that loses money is no better business than a small lemonade company that makes a profit. And it is a business reality that we must accept. If…

The businessman, who has taken control of the business, explains to the young man what the plan is going to be from now on: First of all, they need to…

The following is not a real life story, though it surely may resemble some of the stories any of us have heard in recent times. We will not use fictitious…

Perhaps this last clarification is timely. Because there is no lack of those who find in suggestions of this type the direct pass to the dissolute life. Which, in fact,…

The character of life that is not always well understood forces us to develop certain patterns of behavior to deal with uncertainty and try to control our destiny . There…

Various studies have shown that people constantly exposed to high levels of stress are less productive, less creative and are more likely to get sick . In fact, stress is…

With the Customer Journey Map built, we will stop seeing channels as independent tools and begin to understand them as part of an integrated process. In this context, it is…

Companies today have more marketing channels at their disposal than ever before in history. Which represents great opportunities, but also great challenges. How can companies articulate their different marketing channels…

In the game of chess the opponent always tries to predict and thwart the opponent’s plan. As in business, he applies his strategy to capture more pieces (customers, places, channels,…

Everyone plays a determining role in the group , regardless of their “size” and position. This applies equally to the necessary mix of young and experienced staff, “senior” and “junior”…

Chess has always been an important source of learning for commanders on the battlefield. And given the nature of the competition, it has also been a source of learning and…

It is very important because there are clauses that prohibit carrying out another activity while you are working, some are lighter and indicate that you cannot carry it out in…